ENCHROMA
AD: Ally Engleman
Everyone has seen the viral videos of family members, friends, and Logan Paul seeing the full effect of color for the first time with Enchroma glasses. But what about the people who don’t have anyone buying these glasses for them? The goal of this campaign is to target adults who are comfortable with missing out to realize that life with color is more fun.
To expand Enchroma more than the typical ad platforms. Enchroma will partner with movie theaters, museums, and concert venues. Enchroma booths will pop up in these locations where people can borrow our glasses to experience the exciting events with more color.
